3D configurators that sell your product
Let your customers build the product to their own spec and see the result instantly, before they order it.
- First call free, with no commitment
- Fixed-price proposal within 48 h
- The code and the models are yours
- If it doesn't deliver what we agreed, you get your money back
Pilot: 3D configurator trial
Check with your customers whether configuring the product in 3D helps them decide, before you invest in the full configurator.
A 30-minute call and, within 24-72 h, a report with what we would do:
- One of your products in 3D, with 2 options the customer can change (for example, color and material)
- In the browser, on mobile and desktop, with nothing to install
- Something real to show customers, sales reps or management
If we carry on, what you paid is fully deducted from the project.
Try it: a 3D configurator in your browser
A demo we built. Change sizes, finishes and extras: the unit rearranges itself, the manufacturing rules apply and the price updates instantly. This is how it would work with your product.- A shelf wider than 90 cm would sag: the width is split into 2 modules.
- Modules wider than 60 cm get two doors, so they open comfortably.
Example price from a fictional manufacturer, VAT excluded. In your configurator it would be your own rates.
Sound familiar?
- Your sales team loses hours quoting every custom combination.
- Orders arrive with combinations that cannot be manufactured and have to be redone.
- Catalog photos don't let customers picture the final product, so they don't decide.
- Returns because "it wasn't what I expected" eat into your margin.
How we solve it
We build custom 3D configurators integrated with your business systems (ERP, CRM) to automate quotes, technical documentation and workflows. Every user interaction updates the 3D model, the prices and the compatibility between components, removing uncertainty from the purchase decision.
What we have already built
Our own and client projects that back this serviceA real-time 3D scene that runs on the web with nothing to install. Click to launch asteroids around the Earth.
A web serious game built in Godot that turns a communication skills syllabus into an adventure with built-in tests and 3D settings.
Who backs us
CEEI AragónOur incubator
AraDevPartners
TresLXClientWhat your business gains
More sales
Interactive visualization speeds up decisions, makes selling easier and reduces returns caused by unmet expectations.
Fewer production errors
Only compatible combinations can be chosen, which minimizes order and manufacturing mistakes and optimizes material costs.
Process automation
Integration with your management systems to produce detailed quotes, technical documentation and production orders in seconds.
Industry data
- The global 3D models market will grow from 2.13 billion dollars in 2025 to 12.1 billion in 2035, at a compound annual growth rate (CAGR) of 18.95%, driven by gaming and entertainment, enterprise design and simulation, and e-commerce visualization tools. (Global Growth Insights report, 2026)
How we work
You know what happens at every step, what it costs and when you get it30-min call
You tell us about your case and we tell you frankly whether we are a fit. Free.
Shall we talk about your project?
In 30 minutes we see whether we are a fit, what we would do and what it would cost. No commitment.
What is a 3D configurator?
A 3D configurator is an interactive tool that lets customers customize products in real time, seeing changes to materials, colors, dimensions or components in photorealistic detail. It is ideal for sectors such as furniture, automotive, construction, fashion or retail, where an immersive shopping experience and fewer mistakes are key.
If you want to show products that are already defined, take a look at our 3D viewers .
Related guides
3D configurator or 3D viewer: differences, prices and which one your catalog needs
If your product is fixed, a 3D viewer is enough; if your customers customize it, you need a configurator. Here is how to decide and what each one costs.
Industry benchmarks
Public examples of this technology on the market (not Morphin' Games projects)IKEA
Its 3D kitchen and furniture planners let customers design their spaces to measure and see the result before buying.
Nike By You
Its customization service lets customers choose the colors, materials and details of their sneakers and see the design in real time before ordering.
BMW
Its online configurator lets customers design their ideal car, combining model, color, wheels and accessories and seeing the result instantly.
Frequently asked questions
Tell us about your product and we'll show you what its configurator would look like
What can be customised, how many variants there are and where you'd sell it. We reply within 24-48 h and, after a 30-minute call, send you a written proposal within 48 h.
Guarantee: if it doesn't deliver, you get your money back
Before we start, we agree with you in writing on what the project has to achieve. If it doesn't deliver what we agreed when we hand it over, we refund what you have paid.
The goals and the terms of the guarantee are set out in the proposal and the contract.
What happens next
- 1We reply within 24-48 hWe read what you tell us and reply by email.
- 2A 30-minute callIf it fits, we go through your case together and answer your questions. Free.
- 3Proposal in 48 hScope, timelines and a cost breakdown in writing, with no small print.